Sports Motion Graphics
Category
Visual Design
Sports Design
Motion Design
Roles
Visual Designer
Motion Designer
Sports Designer
Tools
Adobe After Effects
Adobe Photoshop
Mixed Media
Timeframe
12 weeks
(January ’24 – March ’24, May ’24)
Overview
The driving force behind this project was to gain experience working with various sports mediums and layouts, ultimately developing my skills as a motion designer. The project spanned 10 weeks, during which I aimed to create a new sports motion graphic each week.
Problem to Solve
The primary objective is to create engaging content that encapsulates the spirit of each sport while delivering a narrative that resonates with viewers. The ultimate goal is to produce graphics that showcase proficiency in After Effects and possess a versatile quality, capable of making a meaningful impact for sports content.
Research & Insight
To inform my design decisions, I gathered various sports motion graphics from the internet and analyzed elements that made them stand out. I noticed that the world of sports demands fast and upbeat graphics to convey the language of sports effectively. Slowing down the videos I gathered helped me better understand the intricacies of each motion graphic, as they typically unfold rapidly. Learning from established sports motion designers in the industry provided a strong foundation process to build upon from the start.
Design Process
Throughout the design process, I strived to capture an essential element in each sport and carry it through the motion graphics. I learned numerous new skills and techniques while working with After Effects. Early iterations and concepts focused on identifying the essence of each sport and translating it into a visually compelling narrative.
Conclusion
The Ken Griffey Jr. Baseball Card Highlight Motion Graphic taught me how to use 3D objects to create dynamic camera angles, a technique I carried into my Kraken GameDay Motion Graphic. The Supercross (Dirt Bike) Infographic opened doors for me, as I learned how to use multiple pre-comps within a single composition in After Effects. The Seahawks Byron Murphy Mixed Media Animation underwent a meticulous process where each of the 72 individual frames were printed, hand-drawn upon, and then rescanned back into After Effects, lending an added layer of textural depth to the final piece.
Other Projects
Bouldering Project Rebrand
Evergreen Christmas Lights
Ride Snowboards
Sports Motion Graphics
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